Dallas Cowboys star quarterback, Prescott recently collaborated with the Colorectal Cancer Alliance and Hollywood actor Ryan Reynolds‘ creative agency ‘Maximum Effort’ for a campaign meant to raise awareness towards the significance of colon cancer screening, “Lead from Behind.” The ad campaign features Prescott promoting Cologuard, which is an at-home screening test, with the perfect voiceover by Reynolds in the most hilarious way.
[embedded content]The ad began with Prescott closing his locker and saying:
As a professional quarterback, I get a lot of s**t. And I get it, when you’re not a fan of something, s****ing on it can make you feel good. But what if I told you that now, it can do some good, too?
This campaign sure has a unique concept, but the quarterback alerts the audience to “making your feelings absolutely clear,” before providing the sample. He also showed how to slap the sticker of something that makes “you want to s**t on,” on the bottom of the sample container.
Probably gonna get a lot of $h!t for this. @LeadFromBehind pic.twitter.com/lcwEtDJ3PP
— Dak Prescott (@dak) December 8, 2023
He showed by saying “Not a fan of marine life?” and then slapped a dolphin sticker. Other choices for stickers were “old-timey prospectors” hinting at San Francisco and “larger American predatory birds” hinting at Philadelphia.
